Beverage Industries

The beverage industry consists of different segments with the first differentiation being locally consumed beverages versus packaged and shipped beverages. Locally produced and consumed beverages include fresh coffee, tap water, fountain drinks and freshly squeezed juice. Bottled water and beer are examples of packaged beverages. Packaged beverages consist of two types, retail and home produced. Retail Beverage Sales Retailing consists of the sale of drinks from a fixed location such as a convenience store, supermarket or bar in small or individual lots for direct consumption by the purchaser. A bar is an establishment that serves drinks, especially alcoholic beverages such as beer, liquor and cocktails for consumption on the premises. A supermarket is a self-service store offering a wide variety of beverages, food and household merchandise for consumers to take away before consuming or using. The February 2010 estimated monthly sales for retail and food services are, by sector: Food & beverage stores 49,888,000,000 Grocery stores 44,610,000,000 Beer, wine & liquor stores 1,473,000,000 Food services & drinking places 37,893,000,000 Water System Municipal tap water systems are among the biggest beverage industries in the world. Tap water is a part of indoor plumbing. It first became available in the developed world in the late 19th century and common by the mid-20th century. The delivery of tap water requires a massive infrastructure of piping, pumps and water purification works. Hoover Dam, a concrete arch-gravity dam in the western United States, is part of the tap water systems for several states. Consequently, tap water becomes a component of many of the packaged beverages as well. Soda and Bottle Water Production The US beverage manufacturing and bottling industry includes about 3,000 companies with combined annual revenues of $70 billion. Major beverage companies include Coca-Cola, PepsiCo and the Dr Pepper Snapple Group. The industry includes manufacturers and distributors of soft drinks and bottled water. Wholesale dollar sales of bottled water have steadily increased in recent years, reaching $6 billion in 2000 and $11.5 billion in 2007. Coffee, Tea and Kool-Aid After water, tea is the most widely consumed beverage in the world. In many places, the boiling of water for tea is a traditional method of reducing water borne bacteria. Coffee is a brewed drink prepared from the roasted seeds, commonly called coffee beans, of the coffee plant. The coffee cherries that yield the seeds grow on trees in over 70 countries. Besides coffee and tea, many other substances, from cocoa to Kool-Aid, can also flavor water. Beverage Packing and Labels In the $22.8 billion North American beverage market, the most popular packaging material is plastic with over 40 percent of the market. Bottles are the most popular packaging type with over 55 percent of the market. Experts predict that plastic as a packaging material and bottles as a packaging type will provide the vast majority of incremental sales increases of beverage containers over the next 10 years. Milk part of the Diary Business In 2007, cheese (41%) and fluid milk, cream and related product (23%) production accounted for nearly 64% of milk use. Butter accounted for about 18% of the milk supply, and about 8% ended up in ice cream and other frozen dairy products. Wine and Beer Production The US produces eleven billion pounds of grapes annually with a market value of $2.9 billion, making it the highest value fruit crop. California, a major wine producing state, has over 800,000 acres of grapes. Other significant grape producing states in order of production are Washington, New York, Michigan and Pennsylvania. Additionally, Americans consume over 200 million barrels of beer in the United States as well as liquor, port, sherry and brandy. More Ingredients Coffee, hops, syrup and lemon juice are all common ingredients in beverages. Many of the beverage industry's products, including bottled waters, juices, milk, sports drinks, teas and diet soft drinks promote health and fitness. Some of the key ingredients in non-alcoholic beverages include low-calorie sweeteners, high fructose corn syrup (HFCS) and caffeine. The basic ingredients of beer are water, malt, hops and yeast. The major variations in beer stem from the type of yeast used in the fermentation process. As water comprises more than 90% of beer, in the past the region from which the water came greatly influenced the specific flavor of final beer. Now in the United States, the highly filtered water removes virtually all of the local water taste. Beverage Transportation and Storage Some beverage transportation systems operate on regular routes or for only one consignee per run. Other systems transport goods from many different loading stations to various consignees. Generally, trucks carry beverages from the bottling plant to distribution warehouses for storage until needed. Beverage Brands A brand is one of the most valuable elements in advertising. The perception of the brand demonstrates what the brand owner is able to offer in the marketplace. Some of the top beverage brands include Coca-Cola, Pepsi and Budweiser. Some experts distinguish the psychological aspect of a brand from the experiential aspect. The brand experience is the sum of all experiential points of contact with the brand. Companies can establish a proprietary name by legally protecting it.

Energy Drink Branding

Energy drink marketing relies on 21st century technology. The media for this type of marketing includes Facebook, Twitter and other social networking sites. Effective Android and iPhone apps are a key step. These ads are not the last century's Coke or Pepsi sign in the rural South. They do not appear on lazy Sunday afternoon TV. The target market for energy drinks is ages 18 to 30. Bars, nightclubs, convenience stores and grocery stores use and sell energy drinks in cans or bottles. Most energy drinks can provide an energy boost. Twitter is a social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers (followers). Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Android Market is an online software store developed by Google for Android devices. Google pre-installs an application on some Android devices that allows users to browse and download applications published by third-party developers, hosted on Android Market. Android is a software stack for mobile devices that includes an operating system, middleware and key applications that use a modified version of the Linux kernel. Android Inc., a firm later purchased by Google then subsequently by the Open Handset Alliance, initially developed it. It allows developers to write managed code in the Java language, controlling the device via Google-developed Java libraries. The App Store is a service for the iPhone, iPod Touch and iPad created by Apple Inc. It allows users to browse and download applications from the iTunes Store. Depending on the application, they are available either free or at a cost. Large Breast Enhancement - Large breast enhancement adds generous size and contour to any woman's frame. Because big breast implants come in a variety of sizes, and because every size will produce different results on different women, careful thought and consultation with a highly qualified breast implant expert are necessary to achieve optimal results. Large Breast Enlargement - Large breast enlargement adds generous size and contour to any woman's frame. Because big breast implants come in a variety of sizes, and because every size will produce different results on different women, careful thought and consultation with a highly qualified breast implant expert are necessary to achieve optimal results. Large Volume Breast Augmentation - Large volume breast augmentation dramatically increases their bust size through cosmetic surgery. Women who are interested in large breast enhancement should familiarize themselves with the risks and benefits of this procedure as well as what to expect before, during, and after large breast enhancement surgery. Large Volume Breast Enhancement - Large volume breast enhancement dramatically increases their bust size through cosmetic surgery. Women who are interested in large breast enhancement should familiarize themselves with the risks and benefits of this procedure as well as what to expect before, during, and after large breast enhancement surgery. Las Vegas Luxury Autos - Luxury autos with complete vehicle description including multiple photos of every vehicle in stock. Looking For Dates - The leader in online dating with more dates attracting women. Men and women get out on more relationships Models Village - Models Village is an online fashion community designed for Professional Models, Aspiring models, Photographer. A miniature park may contain a model of a single city or town, often called a miniature city or model village My Beverages - The best place for beverages resources on the Internet. Facts and opinions on drinks provides by my beverages. New Beverages - New Beverage design is the aspect of the development process that most clearly communicates your brands' image to the consumer. It is vital that your product possesses the desired qualities and attributes to achieve a distinctive presence in the marketplace. Own Energy Drinks - Starting an energy drink company is easier than most people think. Contract manufactures eliminate the need for most equipment. The most important thing to consider when developing an energy drink is creating a brand identity. Own Soda - Creating a soda drink is easier than most people think. Contract manufactures eliminate the need for equipment. Priority Date - The date, which, for patent law purposes, is assumed the date of invention.